Instagram is a powerful tool that can help your business convert more traffic, as long as you avoid these common mistakes. Instagram is becoming an increasingly popular social media platform as a way for brands […]
A common challenge that many marketers face is how to capture marketing ROI for their B2B clients. Unlike consumer marketing, where you can attribute a sale, click, or other conversion, B2B conversions are a bit […]
Mastering digital marketing is essential in today’s market for any business to grow. Decisions to buy, invest or hire are typically made based on what we learn from the internet. As the “buyer” generations move from young adults […]
My favorite conversation with business owners today is whether or not they believe in the power of Facebook to grow their business. There are over 1.5 billion (yes, with a b) people on Facebook today […]
As a digital agency executive, I’m always interested to see how businesses I interact with approach social media. I don’t think there is any industry more ripe for social media than the wine industry (“Hello, […]
It is not a waste of your time, you are just not doing it right. It is my mission to convince you that social media marketing is very, very valuable for business growth. At So […]
Ninety-seven percent of consumers use online media to research the products and services they want to buy locally. Ninety percent use search engines with location (city, neighborhood) targeting to find products or services. Within four […]
While many of us are embracing the power of social media marketing in consumer channels, we still have work to do to educate our B2B clients (companies that sell to other companies vs. consumers) on […]
Earlier this month, Twitter announced a number of updates to its search function. While many of these updates seem like functionality Twitter should have already had in place, they are welcome updates that are also […]
Has your business recognized the growing need to cater to this demographic? The month of May brought the celebration of mothers and their integral role in the American family. However, the family is not the only place a mother’s influence can be seen. According to a recent Nielsen report, “The Digital Lives of American Moms,” mothers also …
