Hopefully by now you have recognized the significance of content marketing. Without regularly updated content on your website or frequent blogging, you and your business are missing out on valuable customer leads and engagement.
Without a content marketing strategy, you lose out on:
Plus, it is likely others in your industry have already started a blog. According to the Content Marketing Institute, on average business-to-consumer (B2C) marketers are spending 28 percent of their marketing budgets on content marketing, while business-to-business (B2B) marketers are spending 33 percent of their budgets on content and/or blogging. In fact, more than half of B2C and B2B marketers plan to increase spending on content marketing this year.
Anyone can start a blog, but it is important to have a strategy before embarking on content marketing. Not only does launching a blog include research, planning an editorial strategy, social media engagement and monitoring tools, but you need to develop a voice.
Besides the advantages listed above, producing a blog will also establish you as a trusted brand and resource for your customers. Blogging about relevant industry information, sharing your company’s story and content relevant to your client base needs to be done in a consistent voice and style.
How do you decide on your business’ voice and style? Ask yourself the following questions:
Launching your blog and establishing a captivating voice and style will soon establish your business as a leader in your industry’s digital space. At So Fun Media, our social media and editorial teams work hand-in-hand to create winning content that engages your customers and grows your business. You need to be great at both or hire a firm like ours to drive your marketing strategy forward before you are left behind.
Photo credit: Flickr user 10ch. Used with permission through Creative Commons.