We all know that Google is a powerful search engine and has become a household name and most of use Google to search for people, companies, products, services and more. But have you thought about how Google can positively impact your business?
Google offers many impressive services to businesses but probably the most notable is Google AdWords. AdWords allows people searching for products and services to easily find your business and as a result, drive more traffic to your website. But the key is setting up your AdWords to work for you and not waste your time and money.
What do AdWords do?
When you are searching for a product, service or general information on a topic, Google produces organic search results and search ads for your inquiry.
While you cannot pay Google to rank your business higher within the organic search results, you have a certain degree of control over where your digital advertisement appears on the page, depending on your budget and its relevancy.
The basic ad
If your business is not online, you are losing out on business. Seventy-seven percent of Americans are online and many use the internet to search for information about products, services and businesses before committing to a purchase.
Google AdWords allows you to create simple and effective ads that drive business to your digital door (your website). If you are prepared to handle the visitors, Google AdWords can do wonders for your website traffic, online sales, brand awareness and/or encouraging people to visit your brick-and-mortar establishment.
A basic ad contains:
Once you have mastered the basics, Google AdWords allows you to link to other pages on your website that might be relevant to users, a phone number, location, products, offers and your social media channels. You can target users in certain geographic areas – a small, Orange County-based business can run ads that only show up for users located in specific cities. Plus, you set your ads only to run on certain devices. Do your clients often sign up for their fitness classes on their desktop computers or do customers pull up coupons on their phones while in your store? You can manage what ads show up on which devices depending on the time of day.
Google AdWords has a full toolkit available to help make your business a success.
Google has a number of resources available to you to guide you through launching your first campaign, from online trainings and certifications to actually building your initial campaign for you. You can also hire a firm like So Fun Media to work with you to create an effective strategy for you.
Photo credit: Flickr user Carlos Luna. Used with permission through Creative Commons.