The fastest growing social network, Pinterest is becoming an essential tool for consumer product marketing. Pinterest is an excellent way to not only build brand appeal, but to also spread the word about promotions, recipes and products.
While building a visually stimulating platform with many followers takes time, once established it becomes a very easy way to gain national media attention. Our Pinterest work with myHealthyOC.com, an online platform dedicated to health, wellness and fitness managed by So Fun Media, has seen coverage from media outlets such as Time magazine, Shape and Health Magazine. The key is to consistently feed the platform with amazing photos that your followers will be eager to re-pin (spread the word to their audience).
Pinterest is a phenomenal tool for brands. Built correctly with lots of creative (owned) content, Pinterest can provide more referral traffic than Google+, LinkedIn and YouTube combined. The ability to drive such a high volume of direct traffic to a brand’s website is invaluable, if your business objectives fit with the platform. Column Five and Intuit created a beautiful infographic to help guide you through this decision.
Although initial content can be found while searching the Pinterest platform for mentions of your brand or product in an effort to build your page, it is imperative that you invest in creating great custom imagery that will help to send traffic to your website site. In order to compete with larger brands and to carve out your own space on Pinterest, you need to create your own imagery.
According to the 2013 B2C Content Marketing Benchmarks, Budgets and Trends from the Content Marketing Institute and Marketing Prof, 35 percent of marketers use Pinterest to distribute their content. And with these latest stats coming in, you may need to invest in building your business’s presence on this quickly growing social network:
Ready to jump in? Here are our quick tips for creating an effective (and beautiful!) Pinterest page for your business.
Seem a little daunting? Pinterest is not a platform that you can create in one sitting and let it do its thing. This social channel requires daily attention to make sure you are engaging users, as well as posting new and exciting content. You can also hire a firm like So Fun Media to work with you to create an effective strategy.
Photo credit: Flickr user mkhmarketing. Used with permission through Creative Commons.