There is no doubt that if you don’t have a social media marketing strategy for your business, you are definitely late to the party. We spend a tremendous amount of time with our clients working on their digital marketing strategies. You have to be great at Facebook to build a community around your business. You must be interesting on Twitter if you want people to follow you. Be engaging on LinkedIn, or you will be ignored. But, what I always find equally challenging is helping our clients to also step back and realize how important their good ole website is to building their business.
In the old days, we thought that if you just put up a brochure website that was good enough. Then we realized you had to have the social media links and should probably think about how to create call to actions and have a contact form (yes, I’m over simplifying it). Today, there are dozens of things that the experts will tell you that you must do for your website. While, there are many, many techniques to website optimization, I also believe that to just get you started on this path there are just FIVE ESSENTIAL things every website and business should have to ensure your visitors engage in the form of a contact, referral, buy, or repeat visit.
The internet is how we buy, learn, share, and engage today and if you want to grow your business you cannot afford to not have the best, most kick ass website in your industry. Stand out, make it simple and easy for your visitors to “buy”, track your results, and measure growth.
Photo credit: Flickr user Sam Azgor. Used with permission through Creative Commons.