Earlier this month, Twitter announced a number of updates to its search function. While many of these updates seem like functionality Twitter should have already had in place, they are welcome updates that are also available for mobile.
Much like Google Search, Twitter will now make suggestions for what you might be interested in, as well as correct misspellings. This can help connect customers to your brand if your name is commonly misspelled, but may do the opposite if you chose an alternative spelling.
If you commonly search for “So Fun Media,” Twitter will now recognize your trend and save and suggest your common searches.
When searching for a topic, Twitter will now suggest other popular, related searches when displaying your results. This is great for sports, for example, but can also be helpful if your business is a thought leader in your particular field or industry.
Tweets by people you follow
When searching previously, Twitter would display the “Top Tweets” and people related to your search request. Now users can find if their friends or any businesses they are following have shared about the subject, keeping your business relevant and increasing your role as a trusted resource.
Real name searches
If you know a business is run by a friend or colleague, but you’re not sure of their Twitter handle, this functionality update allows you to find users by their real name and not just their Twitter handle.
Photo credit: Flickr user Rosaura Ochoa. Used with permission through Creative Commons.